On the day of the hike, in April 2016, they ran a 60-second commercial showing the company's gray-haired chairman, backed by a phalanx of dark-suited workers, all bowing in deep contrition.
They had always been a clannish tribe, presenting an unbroken phalanx of overlapping shields to the world in time of stress, no matter what their private opinions of the conduct of individual kinsmen might be.