In this paper, we conceptualize and operationalize relationship bonding tactics of E-Tailor.
摘要本文从卖方角度界定了网带策略的概念,给出了操作化定义。
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In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region's comparative advantages.
在营销和战略管理文献中,全球化的概念是,根据特定地区的比较优势,确立不同地区生产的不同阶段,从而获得竞争优势的一种手段。