Then we have the desirability gap.
然后是认知跟理想的差距。
In one study, researchers asked givers and recipients to rate gifts along two metrics: Desirability, like a fancy but complicated coffee maker, and feasibility, like a coffee maker you can actually use without studying the instructions.
在一项研究中,研究人让送礼者和收礼者根据两项指标给礼物打: 受欢迎程度,就像一个高端但复杂的咖啡壶;和可行性,比如一个不用看说明就能用的咖啡壶。
In one study, researchers asked givers and recipients to rate gifts along two metrics: Desirability, like a complicated but fancy coffee maker, and feasibility, like a coffee maker you can actually use without studying the instructions for several hours.
在一项研究中,研究人让送礼者和收礼者根据两项指标给礼物打:受欢迎程度,就像一个复杂但高端的咖啡壶;和可行性,比如一个不用看几个小时说明书就能用的咖啡壶。