Land was a formidable environment: hot, dry, bathed in intense ultraviolet radiation, lacking the buoyancy that makes movement in water comparatively effortless.
According to royal expert Gordon Rayner, royal tours around the globe may look effortless to an outsider, but they can actually take six months to plan.
" It should look effortless. People shouldn't be able to put their finger on why you look as good as you do, " said Nick Hart, founder of Spencer Hart.
So they tell you, that it's gonna be easy, it won't cost you anything, it's gonna be quick and it's gonna be effortless, because that is what is gonna make them the sale.
And when you are able to balance between all these things in an effortless and clear way, this is when you become a strong speaker who is able to communicate their message in a clear and confident way.
So they're telling you what you want to believe, you want to believe it's easy, you want to believe that it's not going to cost you anything, you want to believe that it's going to be quick and effortless.