And ethnography can also help companies to design new products or services that customers really want.

而且人种还助公司设计出客户真正想要的新产品或服务。

Well, businesses are finding that ethnography can offer them deeper insight into the possible needs of customers either present or future as well as providing valuable information about their attitudes towards existing products.

企业逐渐发，人种使他们更深层次地洞悉有或未来客户的潜在需求，同时也使他们获取了客户对他们有产品的宝贵意见。