A good logo is not only an immaterial asset for an enterprise, but also it has an irremovable significance in the minds of consumers.Therefore it has definite value for its own sake.
" That is immaterial! Wizards refuse to share the secrets of wand-lore with other magical beings, they deny us the possibility of extending our powers! "
The problem was that you needed something really hot-hotter even than the middle of the hottest stars to forge carbon and iron and the other elements without which we would be distressingly immaterial.