Ilias Chantzos of Symantec, a computer-security company, says it has far outgrown its nerdy roots in a subculture of brainy social outcasts fuelled by pizza deliveries and fizzy drinks.
Despite its youthful orientation, Bilibili is an old-timer in this industry, having celebrated its 10th anniversary in 2019. It's the central hub for China's ACG subculture, carving out a niche market.