In fact, this whole system carries through with the way that the typeface was designed.

事，个系统都是按照字体设计的方式进行的。

To not look like it was made like other typefaces, to be something new.

不要让它看起来像其他字体一样，要有新意。

I learned about serif and sans-serif typefaces, about varying the space between different letter combinations, about what makes great typography great.

我学到了关于serifff和san seri字体的知识，还有改变不同的字母组合的间距，以及好的印刷式样之所以好的原因。

Now, I want to talk to you about fonts, and why this typeface is perfect for this moment.

现在，我想和你们谈谈字体，以及为什么这种字体非常适合这个时刻。

Now, at first, this is just nice poetic language, but it's also set in a typeface that's perfect for this moment.

首先，这是非常富有诗意的语言，其次它的字体也非常适合那个时刻。

So America took this typeface in, conquered it and made it its own.

所以美国人采用了这种字体，征服了它并使之成为自己的字体。

So in some ways, this German typeface on an American plaque perfectly mirrors what happened with the technology.

所以在某种程度，美国牌匾的这种德文字体完美地反映了这项技术所发生的一切。

And this is the typeface Futura.

这是 Futura 字体。

If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.

假如我当没有旁听这门课程，Mac 也许就不会有那么多种不同的字体以及字符按比例间隔的字形。

And this is what typeface designers do all the time to make typefaces work, every day.

这就是字体设计师每天都在做的事情，让字体工作起来更好，每一天。

I want to step back and talk about an example of the typeface in use.

我想退后一步，谈谈使用中的字体的一个例子。

Now imagine if astronauts had to use different typefaces and different systems for each component they had in the space shuttles.

现在想象一下，如果宇航员在航天飞机使用不同的字体和不同的系统。

In an English business letter, everything that you" type" should be in the same typeface and in the same size.

在一封英文商务信函中，你" 键入" 的所有内容都应该是同样的字体和大小。

Futura was a German typeface, taken in, made into an American commodity.

未来是一种德文字体，进入美国，成为美国的商品。

I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations about what makes great typography great.

我学习 Serif 字体和 San Serif 字体，关于不同字母组合中间隙空间的变化，关于怎么让好看的字体变得更好看。

And this is what I love about typefaces, is that all of them tell stories.

这就是我喜欢字体的原因，它们都能讲故事。

Use a clean simple typeface for signs.

【clean，cleanness】标示牌要选用齐简洁的字体。

In the 1920s, if you wanted to use a new typeface, you couldn't just go download it onto your computer.

在20世纪20代，如果你想使用一种新的字体，你不能直接下载到你的电脑。

And this is one of hundreds of ways in which this typeface was designed to look geometrically perfect, even though it's mathematically not.

这是这种字体被设计成几何学完美的几百种方式中的一种，尽管它在数学并不完美。

And in this case, this typeface tells a very powerful story about assimilation, about something being taken into America and being made part of its culture.

在这种情况下，这种字体讲述了一个关于同化的非常有力的故事，一些东西被带到美国并成为美国文化的一部分。