zappy

1.a zappy advertisement.

一则生动的广告

2.Say your boss wants a page to have a zappy marketing title you'd rather not have, because it doesn't exactly describe what's on the page, and pushes your most important keyword to the second heading.

比如，老板希望一个页面能有个吸引人的销售标题，而不要，因，它不能描述这个页面上的内容，而且这会将认最重要的关键词要放在第二个标题内。