petitor

The retail price will undercut its nearest petitor by at least 20%.

其零 同类产品便宜20%以上。

If they're not commercial and don't want to beat up a com­petitor every day, that's fine.  But I want the institution to feel this is a zero‑sum game.

但是我想让整个公司真正感受到这是一个你死我活的游，如果我们不求胜，如果竞争对手赢了，我们就输了。