zappy

a zappy advertisement.

则生动的广告

Say your boss wants a page to have a zappy marketing title you'd rather not have, because it doesn't exactly describe what's on the page, and pushes your most important keyword to the second heading.

比如，老板希望面能有吸引人的销售标题，而宁可不要，因，它不能完全地描述这面上的内容，而且这认最重要的关键词要放在第二标题内。